Top Trending Private Label Products

Bringing ideas into reality is challenging. But it’s a whole lot easier with private labeling. When you opt to go the private label route, you can run your own business without renting retail space and breaking the bank. 

So how does private labeling work? Wikipedia defines private label products as “those manufactured by one company for sale under another company’s brand.” Simply put, a private label brand is your product manufactured by someone else.

There are many benefits of private labeling, including lower operating costs, higher profit margins, and better brand loyalty.  But not all private label products are created equally. Today, we’re looking at the best private label products to sell right now.
You can learn more about private labeling here.

Trending Private Label Products: Essential Oils

The name is onto something—essential oils seem to be sweeping the globe as a must-have product with wide-ranging benefits. So what’s driving the popularity of essential oils? 

Essential oils are a great private label product because:

  • Variety: there’s an essential oil for every occasion
  • Health benefits for relaxation, aromatherapy, massage
  • They’re easy to pack and ship
  • All-natural and safe, even for people who have sensory sensitivity

How are essential oils used? They’re beneficial for everything from boosting energy to improving digestion to relieving chronic headaches. The possibilities are nearly endless, and you can appeal to a diverse customer-base with wide-ranging needs and preferences.

Essential oils have no major side effects and can help with chronic, widespread issues like anxiety and depression. These and other factors contribute to the expected compound annual growth rate (CAGR) of 7.5% from 2020 – 2027.

Best Private Label Ideas: Beauty Products

Looking and feeling your best never goes out of style. Men and women alike are placing more and more emphasis on skincare products and routines. For your consideration—the global organic beauty product market is expected to reach $22 billion by 2024.

Some other beauty product statistics to keep in mind:

  • Teenagers spend around $44 billion a year on beauty products
  • Skincare is the second-largest branch of the beauty industry (23% of revenue)
  • 92% of buyers would be more loyal to a brand if it supported environmental or social causes
  • 1 out of 4 customers would prefer their brands to be eco-friendly

The beauty and skincare industries grow every year. But even in a saturated market, there are plenty of opportunities to create a brand that stands out. Creating a compelling brand narrative and deciding what distinguishes you from the rest can go a long way in building customer loyalty.

To learn more about making your brand shine, read our blog on Tips to Start a Private Label (coming soon).


Knowing where to start with private labeling can feel overwhelming. But it’s important to remember that certain products and industries have a better chance at success than others.

One theme that drives consumer loyalty is making your brand stand for more than just the product itself. Modern consumers are drawn to brands that commit to sustainability, social causes, environmental issues, and cruelty-free practices. Creating a quality product with a conscience is one way to distinguish your brand, build loyalty, and hit a successful private label stride.