Build a Private Label Business that Stands Out

In recent years, private label businesses have become increasingly popular. As millions of people build their own brands, the competition becomes more and more formidable. If you want to stand out, it’s essential to know the ins and outs of private labeling and how to assign unique value to your brand.

The following tips are basic ideas to help you get started in private labeling. If you start with these suggestions, you’ll have a better chance of distinguishing yourself in a crowded marketplace. While it’s true that 50% of Amazon sellers are active in private labeling, it’s still possible to carve out a sought-after niche and enjoy some success of your own.

What is a Private Label Business?

First, a private label business is when you attach your brand to a generic product. One benefit of private labeling is that you have total control. You have the freedom and autonomy to build a brand that aligns with your unique vision. Your authority extends to other areas as well, like market positioning and price.

So what’s in it for the consumer? Private label brands tend to be less expensive and more exclusive than big brand names, but with the same high level of quality. This creates fierce customer loyalty and encourages people to strongly identify with your brand. The bottom line is, they’re getting more for their dollar.

Tip #1: Consider Complementary Products

Every private label starts with a product. But you have a potentially-lucrative and exciting opportunity to expand your brand with complementary products. These secondary products go with your original product like hot dogs and their buns. 

For example, suppose you primarily sell hypoallergenic dog beds. In that case, you can consider expanding your reach by also selling hypoallergenic dog blankets or sweaters. If you specialize in cruelty-free hair care, you might broaden your horizons by exploring some cruelty-free body washes for shower and bath. Finding multiple related products that fit into your brand is a great way to maximize profits and build a one-stop-shop.

You can learn more about complementary products and how they drive sales

Tip #2: Define Your Differentiating Factor

If you don’t know what sets you apart from everyone else, no one else will either. Since there’s so much competition in the private label sphere, it’s always a good idea to investigate the competition. Not only will you start to build a thoughtful perspective on how other brands distinguish themselves, but you can also look for areas where they fall short. Determining what’s missing in other brands allows you to step up and fill the gaps. 

Your differentiating factor could be a unique tone, a compelling brand story, an eco-friendly position, or fine attention to detail your competitors lack. Remember—your differentiating factor is the launch pad that will send you and your brand stratospheric.

Tip #3: Build a Memorable Experience

You probably already have a lot of passion and momentum built up around your brand. Sharing that vision and excitement is essential for consumer engagement. And the best way to foster healthy engagement is by creating an experience. 

The experience is, in essence, an ongoing dialog between you and your customer. It’s what turns a first-time customer into a lifelong devotee. It all depends on your brand, but your experience might include stunningly aspirational visuals, an expertly crafted social media presence, or unforgettable packaging. Ultimately, it’s the transference of your enthusiasm and love for your brand directly to the consumer.

Check out what these branding experts
have to say about creating an unforgettable brand experience.


It can be daunting to think about competing with millions of people. But with the right tools and a compelling brand story, you can creatively and successfully distinguish yourself from the masses. Pretty soon, you’re on your way to a customer base that’s excited, loyal, and motivated to spread the word. 

In the beginning, a lot of time, energy, and thought go into creating a private label business. But sharing your product with the world and seeing your business grow are priceless experiences. Suppose you’re looking to make the leap from a private seller to a successful business. In that case, private labeling is worth your consideration. As with many things, it has the potential to give back tenfold what you put in.